Mira Developments launches first multi-branded beachfront community in Oman

Mira Developments has launched Mira Ocean Estates in Salalah, positioning it as Oman’s first multi-branded beachfront master-planned community. The project combines branded residences, hospitality and resort amenities on the Arabian Sea coast, with initial units starting at AED 550,000.

Why it matters: - Mira Ocean Estates introduces a new residential format to Oman by pairing branded homes with hotel-style services and beachfront amenities. - The project adds a higher-end housing option in Salalah while leveraging an established tourism corridor at Hawana Salalah. - The launch signals growing demand for mixed-use coastal communities that blend living, hospitality and wellness.

What happened: - Mira Developments officially launched Mira Ocean Estates as the first multi-branded beachfront master-planned community in the Sultanate of Oman. - The development sits directly on the Arabian Sea in Salalah. - The first phases are Trussardi Residences and Richmond Residences. - Both launches offer fully furnished studios and one- and two-bedroom apartments. - Starting prices for the first phases are AED 550,000.

The details: - The master plan includes branded apartments, villas, townhouses and five-star hospitality. - Mira Ocean Estates also includes private beaches and a resort-style swimming pool. - Planned amenities include a five-star hotel, a medical wellness centre and spa, outdoor playgrounds and a beach club. - Resident services include concierge, valet, housekeeping and in-residence dining. - Timur Mamaikhanov, Co-Founder and CEO of Mira Developments, said Salalah combines the Indian Ocean, the Khareef season and the coastline’s natural beauty into a destination unlike anywhere else in the region. - Mamaikhanov said Mira Ocean Estates will bring recognised design names to Oman for a global audience. - The company hosted senior executives from its international partner network during an exclusive three-day event to introduce the project. - Guests visited Hawana Salalah, an integrated tourism destination by Muriya, where Mira Ocean Estates is part of the broader development. - The visit included five-star resorts, marinas, waterfront restaurants, lagoons, beaches and leisure facilities. - The program was timed to coincide with the Khareef season. - Presentations, site visits and networking events were held during the visit. - The backdrop included long beaches, green mountains, waterfalls and southern Oman’s coastline.

Between the lines: - Mira Developments is using Hawana Salalah’s existing tourism infrastructure to support a residential launch, which lowers the need to explain the destination from scratch. - The multi-brand strategy suggests the company is targeting buyers who value global design names and a packaged lifestyle offering. - Positioning the project around Khareef season is a marketing move that highlights a less familiar side of Oman to international buyers and partners.

What's next: - Mira Developments will begin rolling out the first phases under the Trussardi Residences and Richmond Residences brands. - The company is likely to market the project around its branded residential offering, beach access and resort services. - Further buildout of the wider master plan will determine how quickly the community becomes a fully integrated residential and hospitality destination. - More information is available through the company’s LinkedIn page, Instagram account, Facebook page and YouTube channel.